UK's Top 5 Fashion Games on Android: Q4 2023 Performance Insights

The fourth quarter of 2023 has been an interesting period for fashion gaming apps on Android in the United Kingdom. Sensor Tower's data reveals how these apps have fared in terms of downloads, revenue, and active users.

Project Makeover

Published by Magic Tavern, Inc., Project Makeover saw a fluctuating revenue trend, peaking at around $54K in late October before dipping to approximately $39K by the end of November. The app experienced a resurgence in December, closing the quarter with nearly $47K in revenue. Downloads showed a similar pattern, spiking to 9K in late October, then gradually decreasing to 4K in late November, before bouncing back to over 8K in the final week of December. Weekly active users peaked at around 50K in late October and saw a slight decline to approximately 43K by the year's end.

Covet Fashion: Dress Up Game

Covet Fashion: Dress Up Game by Crowdstar Inc had a rollercoaster revenue journey with a notable peak of $13K in early November. The game's downloads saw a steady increase from a modest 39 in early October to over 600 in the last week of December. The weekly active users varied between 5K and 6K throughout the quarter, ending slightly above 6K.

RuPaul's Drag Race Superstar

East Side Games Studio's RuPaul's Drag Race Superstar showed consistent revenue, hovering around $4K for most weeks and ending the quarter just above that mark. The game saw an erratic pattern in downloads with a significant drop to zero in late October and no downloads recorded for several weeks thereafter. However, it bounced back in December with over 500 downloads in the first week. The weekly active users started at approximately 7K, dipped to 5K in late November, and then rose back to around 6K by Christmas.

SUITSME: Fashion Stylist Games

SUITSME: Fashion Stylist Games, from Zirafit Limited, showed a modest but steady revenue trend, starting at $2K and ending the quarter slightly higher. Downloads began at 1.6K in late September, dipped to around 900 in early October, and saw a significant rise to over 1.6K in the last week of December. The active user count for SUITSME fluctuated between 2K and 3K, ending the quarter on a high note with nearly 3K active users.

Shining Nikki-Fashion Makeover

Lastly, Shining Nikki-Fashion Makeover by Papergames witnessed varied revenue, with a high of $5K in late October and a low of $1.2K in mid-October. The game's downloads remained relatively low, with a slight increase to 164 in early December. Weekly active users showed a decline from 899 in late September to 588 by the end of December.

For more detailed insights and data on these and other apps, be sure to visit Sensor Tower.